Community Library Committee Report

F. Communication

Members: Jim Posner (Coordinator), Jim Marquardt

Introduction

The JJML Board invited the CLC to assist the Board on communicating with voters in the Sag Harbor School District. The communications program will be a cooperative effort, and this outline is intended only as a starting point for consideration by the Board.

Overall Goal

Achieve approval of a bond referendum for library expansion

Objectives

  • Explain to voters that new and improved services of an expanded library far outweigh its cost to taxpayers.
  • Explain how the CLC arrived at its recommendation to the JJML Board, and why it was chosen over other approaches.
  • Explain how the existing historic structure will be preserved and used, and remain an important presence for the community.

Audience

All voters in the Sag Harbor School District.

Influential blocs ā€“ PTAs, Historical Society, elected officials in the Sag Harbor School District, all Citizens Action Committees, Lions Club, K of C, Noyac Civic Council, Bay Point Civic Council, parents, library card holders, editorial staffs of newspapers, members of Whaling Museum, John Steinbeck Committee, churches, Friends of the Library, LVIS of Sag Harbor and North Haven, CONPOSH, Park and Recreation Association of Sag Harbor NY Inc., Sag Harbor School Board, Fire Department, American Legion, students, AARP

Media

  • Sag Harbor Express, Southampton Press, Southampton Independent,
    East Hampton Star
  • Advertising in the Sag Harbor Express
  • Open meetings for the community
  • Radio interviews. David Lee Report.
  • Library website, library newsletter, library column
  • Power Point or flip-chart presentations to influential organizations

Sample subjects for publicity

  • Progress reports on the library plan, weekly if possible
  • How the CLC arrived at its recommendation
  • NY State requirements for libraries
  • Uses identified for the existing building
  • New and expanded services at an expanded library
  • Comparison of our present library with those of neighboring towns of roughly the same size
  • Role of a modern library in the community
  • Important meetings coming up, e.g. architectural discussion
  • Endorsements of the expansion plan by various groups
  • Significant donations and grants to restore the present building.

Note

We see two periods or phases of our communications task ā€“ the first period begins May 24th, when we make our recommendation to the JJML Board, and runs to the announcement of the cost and scope of the project in the statement of the referendum. The second period runs from the referendum announcement to the actual vote. The sample subjects above, and others that will be included as we progress, may receive different emphases in the two periods.

Needs

Formation of a communications group.

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: